Innovative Customer Loyalty Programs for Retailers
YASHITA 15 SEPTEMBER 2024
In a world with numerous similar services, it is crucial to distinguish your brand from the competition.
The in-app referral program promotes the growth of the business. Customers can refer your store to their family or friends to earn a percentage of their bill. This is the most rewarding strategy of marketing and maintaining your brand worth.
Get 7 day free trialThe bounce rate increases due to unnecessary sign-up or multiple steps for login. With our customer referral program, all you have to do is click on the link and you will be able to redeem your points. It is as simple as it can get.
It has never been easier to track the status of the referrals. You can track whether the referral is in waiting or visited on the dashboard to get a better understanding of the performance of your referral program. This helps to formulate better marketing strategies.
Linking the referral program with a loyalty program is a smart way to leverage the existing customer base to generate more customers for the business. For that reason, we have linked our referral program with the loyalty program.
Register for free trial and our customer executive team will contact you to get started in matter of minutes.
Tangible referral can prove to be both exciting as well as economical for the customer as it will provide referrals in cash, be it giving discounts through buying one get one free offer or golden cards or credits in the wallet. This will not only increase customer base but will also leave customers happy and satisfied.
Intangible referrals can be anything other than cash like membership, recognition or encouragement of social gift cards as customers would love their friends showering with gifts. Such interesting rewards may not help customers with monetary benefits but will help to build customer loyalty and trust.
Attractive bonus can be provided when a customer refers a friend through the referral link and higher % can be provided at the very first referral which will not only increase popularity but will also bring new customers with less credit provided to them. Lucrative bonuses like money back, coupons etc can help to enhance the app more gradually.
Customer loyalty operates on two principles i.e. reward and reinforcement. It helps to retain customers by rewarding them
with points for desired actions or repeat purchases.
Setup Kiosks, iPad & Android Tablets at the check out counter to capture customer feedback and collect their information for promotional SMS and updates.
Referrals Programs have a positive impact on customers as they come from a trusted source. Customers that indulge in referral programs are more likely to stay as they are the promoters of the company. This helps in customer retention which is less expensive than acquiring new customers.
It is very expensive to market to the targeted audience and requires a lot of time, work, effort and patience. Referral program can help you to directly target the right audience without much effort or hassle and is guaranteed to attract a lot of potential customers..
Referral programs help to increase customer loyalty by providing them certain rewards for spreading the word about the brand. It will keep the customer interested in the brand and is less likely to switch to your competition as the regular referral rewards will engage them. These customers also turn into promoters.
Whenever a customer is looking for products/ services they compare prices and brands to get their best out of their buck. When the brand is suggested by a family or friend it is given more weight than the other brands. This differentiates your brand from the others and gives you an added advantage.
When a customer signs up for referral program with their details the company’s database starts recording the necessary information about them. This data lets you understand the customer’s behaviour, buying habits, and preferences which can help to determine the pricing, the inventory and the promotional strategy for the brand.